Project Overview
Developed a professional website and lead generation funnel for a rehabilitation-focused NGO/Foundation. The platform was designed to attract inquiries, support patient admissions, and strengthen online visibility through structured landing pages integrated with Google Ads campaigns. The project focused on generating high-quality leads while maintaining compliance with advertising restrictions.
The Challenge
Google Ads policies restrict the use of sensitive terms and visuals related to rehabilitation and addiction treatment. The biggest challenge was to create a compliant digital presence without directly using restricted keywords like “rehab” or certain medical-related imagery, while still effectively communicating the service value and building trust with potential users.
Our Solution
To overcome this, the website was strategically positioned as a medical and wellness support service platform.
Created compliant landing pages focused on “healthcare support” and “wellness services”
Optimized ad campaigns to align with Google Ads policies while maintaining lead quality
Designed a clean, trust-building website structure with strong call-to-action (CTA) forms
Integrated Google Ads tracking and lead capture system for performance monitoring
Managed social media presence to support brand credibility and awareness
Results Achieved
Successfully generated consistent high-quality leads through Google Ads campaigns
Improved online visibility and brand trust in a sensitive service category
Achieved smooth ad approvals by maintaining policy-compliant content strategy
Built a scalable lead generation system for admissions and inquiries
Strengthened digital presence through website + ads + social media integration