Lead Generation - Rehabilitation Center

Worked on Google Ads lead generation campaigns along with website support for a rehabilitation-focused organization. The main goal was to generate high-quality leads while dealing with strict Google Ads policy restrictions in the healthcare/de-addiction niche.

During the campaign setup, multiple ads were getting disapproved or blocked due to Google Ads policies related to sensitive healthcare and rehabilitation content. It was difficult to run ads with direct keywords, and maintaining compliance while still achieving lead volume was a major challenge.

Conducted deep keyword research and shifted focus toward high-volume, policy-safe keywords. Reframed ad copies in a compliant, medical/wellness-oriented way instead of direct rehabilitation terms. Optimized targeting and landing page messaging to improve approval rate and maintain lead quality while staying within Google Ads guidelines.

Successfully resolved ad disapproval and blocking issues
Generated consistent high-quality leads through optimized campaigns
Improved campaign approval rate with compliant structure
Achieved strong performance using high-volume, safe keywords
Delivered stable and scalable lead generation results for the client