📍 Location: Meerut & NCR, India
💰 Budget: Rs. 15,000 → Extended to Rs. 16,659
☎️ Results: 159+ Calls | 50 Seats Filled
🔍 Introduction
Running ads for sensitive industries like rehabilitation centers (Nasha Mukti Kendras) in India is not easy. With strict Google Ads policies, getting disapproved or even having your ad account blocked is a real risk — especially if you use words like “rehab” or “de-addiction.”
But in this case study, we’ll show you exactly how we used strategic ad copy, smart keyword research, and location targeting to:
✅ Avoid Google policy violations
✅ Drive high-quality phone leads
✅ Fill 50 beds in a single campaign
More details in step by step.
🎯 Campaign Objective
The primary goal was simple:
🎯 Generate high-intent phone calls from individuals or families looking for help with addiction treatment — using a limited budget.
The client, Satyavrata Foundation, provided residential services for addiction recovery in Meerut and surrounding NCR areas.
📊 Campaign Summary
| Metric | Result |
|---|---|
| Total Budget | Rs. 16,659 |
| Calls Generated | 159+ |
| Seats Filled | 50 |
| Click-Through Rate (CTR) | 4.82% |
| Avg. CPC | Rs. 57.45 |
| Cost per Conversion | Rs. 58.03 |
| Conversion Rate | 41.18% |
🟢 Client gave an initial budget of Rs. 15,000. But after seeing the results, they removed budget limits — trusting our process.
📌 Challenges We Faced
One of the biggest hurdles in this campaign was Google Ads policy itself.
🛑 Words like “rehab”, “rehabilitation center”, or “de-addiction treatment” are restricted in Google’s ad system, and can lead to instant ad disapproval or account suspension.
👀 What We Did Instead
- 🔍 Studied competitors’ live ads
- 🧠 Noticed that many were using “Nasha Mukti Kendra” (in Hindi)
- ✅ Discovered these keywords work, although sometimes flagged after long durations
- 🛡️ We went deeper and refined our copy to follow policy while still targeting intent-rich keywords
✅ The Result:
Our account stayed safe. Ads ran successfully. No disapprovals. No suspensions.
📍 Targeting Strategy
We focused on:
- 📍 Meerut, Uttar Pradesh (city + 200km radius)
- ❌ Excluded: Haryana, Punjab, Rajasthan, Mathura, and New Delhi (to avoid low-intent leads)
- 🌐 Languages: Hindi + English
- 📱 Device targeting: Mobile only (for call ads)
🧰 Ad Format: Call-Only Ads
We used Google Call-Only Ads, so the user didn’t go to a landing page. They clicked and called directly.
Sample Ad Copy:
Headline:
- Nasha Mukti Kendra
- Intoxication Center
Description:
- High Recovery Rate | Hygienic Food
- 24/7 Pickup Facility | Yoga & Mental Wellness
CTA: “Call Now” / “कॉल करें”
🧠 Keyword Strategy
We avoided English terms like “rehab” and focused on high-intent Hindi phrases:
| Keyword | CTR | Conv. Rate | CPA |
|---|---|---|---|
| “नशा मुक्ति केंद्र” | 10.66% | 38.46% | Rs. 70.41 |
| “Nasha Mukti kendra” | 1.66% | 50% | Rs. 27.07 |
💡 Insight:
Hindi keywords performed well both in volume and quality, which shows regional language targeting works for local intent.
📞 Results & Impact
We delivered:
- ✅ 159+ quality phone calls
- ✅ 50 beds filled
- ✅ All within a cost-effective budget
- ✅ And no policy violations
Client was extremely satisfied and expanded the budget after the initial Rs. 15,000 was well-utilized.
🔄 Learnings & What You Can Do
✔️ DO:
- Use regional language keywords (like “Nasha Mukti Kendra”)
- Focus on mobile-first call-only ads for urgent services
- Monitor Google policy updates closely
❌ DON’T:
- Use restricted words like “rehab” in your ads
- Target broad locations — go hyper-local
- Ignore ad disapprovals — they can lead to permanent account blocks
📣 Final Thoughts
Running ads in sensitive sectors like healthcare requires more than just setting up campaigns — it needs strategy, compliance, and creativity.
If you’re a digital marketer or business owner in India running ads for:
- Clinics
- Wellness centers
- Rehab or recovery centers
You need to be extra careful — but with the right strategy, it’s absolutely possible to succeed.
✅ Want help setting up safe & high-converting Google Ads campaigns?
Reach out to a certified strategist who understands Indian policy + local audience behavior.
📞 Or just ask your questions in the comments below!
📞 Ready to Grow Your Business with Expert Digital Marketing?
If you’re looking to:
✅ Run high-converting Google Ads
✅ Launch result-driven Facebook & Instagram campaigns
✅ Build a fast, SEO-optimized website
✅ Or scale your business through Performance Marketing
We’re here to help you succeed.
📣 Contact Now
Deepam Jain
📞 +91-8302650911
📧 contact@digideepam.com
🌐 www.digideepam.com